Best Practise regarding URL Rewriting / SES Routes

Hi,
as Contentbox does URL rewriting already I am wondering what the “best practise” would be for rewriting/routing URLs insider a webshop for example.
Imagine the following setting:
I would like to create a single page inside the cbAdmin that would containt a layout that renders different products based on a query param (e.g. https://example.com/products?articleNo=1234). Would it be possible to add settings that would route lets say https://example.com/products/1234/product-title to this URL? What would be the best practise to manipulate the url rewrites for pages?
Unfortunatly I was unable to find the matching documentation for this purpose.