Best Practise regarding URL Rewriting / SES Routes

as Contentbox does URL rewriting already I am wondering what the “best practise” would be for rewriting/routing URLs insider a webshop for example.
Imagine the following setting:
I would like to create a single page inside the cbAdmin that would containt a layout that renders different products based on a query param (e.g. Would it be possible to add settings that would route lets say to this URL? What would be the best practise to manipulate the url rewrites for pages?
Unfortunatly I was unable to find the matching documentation for this purpose.